Job Description:
About Alca Global
Alca Global FZC LLC is a Dubai-based business solutions company helping entrepreneurs, startups, and enterprises establish and grow their businesses through Business Setup, Digital Transformation, IT Services, Strategic Consulting, and Growth Solutions. We are passionate about innovation, creativity, and delivering measurable results for our clients.
Role Overview
We are seeking a creative and performance-driven Digital Marketing Executive to strengthen our online presence, generate high-quality leads, and enhance brand awareness. The ideal candidate is passionate about digital trends, data-driven marketing, and creating impactful campaigns across multiple digital platforms.
Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, TikTok, and other platforms.
- Manage SEO, SEM, PPC, email marketing, and social media campaigns to increase traffic and conversions.
- Create and publish engaging content for websites, blogs, social media, and email campaigns.
- Monitor campaign performance using analytics tools and prepare performance reports with actionable insights.
- Generate qualified leads through paid advertising and organic marketing strategies.
Collaborate with designers, content creators, and sales teams to execute integrated marketing campaigns. - Manage the company's website, landing pages, and marketing automation tools.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Stay updated with the latest digital marketing trends, AI tools, and industry best practices.
- Maintain brand consistency across all digital channels.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
2–5 years of experience in digital marketing. - Strong understanding of SEO, Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics.
- Experience with WordPress, CRM platforms, and email marketing tools is preferred.
Excellent copywriting, communication, and analytical skills. - Ability to manage multiple projects and meet deadlines.
Creative mindset with strong attention to detail.
What We Offer
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Marketing & Copywriting
- Email Marketing & Automation
- Google Analytics & Search Console
- Graphic design basics (Canva or Adobe Creative Suite)
- Video content and short-form reel creation
- Marketing AI tools and automation platforms